![]() The new website also has similar deals and promotions as Bed Bath & Beyond once did. Think of it as Bed Bath & a much bigger, better Beyond."īrick-and-mortar stores will likely stay in the past for the brand, but customers can now buy most of the same things on the new website, plus more than 600,000 new bed and bath items. "Through this rebranding, we're breathing new life into Bed Bath & Beyond, positioning it as an asset-light, ecommerce retailer with an expanded home furnishings and furniture assortment. Bed Bath & Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed modernizing," Johnson said. "Overstock has a great business model with a name that does not reflect its focus on home. SEE MORE: Corporate bankruptcies this year hit highest level since 2010 But some customers still align the site with liquidation, according to Johnson. One reason for Overstock's rebrand, CEO Jonathan Johnson said, was because of confusion surrounding its name.Īlthough Overstock started in 1999 as an online liquidator, the website been selling a wide variety of merchandise for nearly two decades, focusing on furniture and home decor two years ago. The acquisition came two months after Bed Bath & Beyond declared bankruptcy.Įven with the new website, Bed Bath & Beyond still doesn't exist as a company, but the sale of its intellectual property allows Overstock to still represent the brand's model and merchandise, though inventory was excluded from the deal. Overstock announced it'd be renamed as its newly acquired Bed Bath & Beyond in June after purchasing the now defunct retailer's intellectual property assets for $21.5 million. On Tuesday, customers wanting to visit were redirected to as part of the new duo's official relaunch. The membership fee will also be waved for those with an Overstock credit card.Bed Bath & Beyond is back from the dead, with a little help from a rebranded. According to Fast Company, anyone who downloads the new Bed Bath & Beyond by Overstock app will receive a one-time 25% off coupon, so long as they shop through the app.Īs for active members of Bed Bath & Beyond's former loyalty program, per CNBC, the brand will be reinstating up to $50 in unused rewards points, and will provide a free year-long membership of the new Welcome Rewards program (which costs $19.95 annually). While the brand's iconic 20% off coupons have officially expired, Bed Bath & Beyond is offering several discounts to celebrate the rebranding. You can still actively apply for an Overstock credit card or manage your current account. Shoppers will receive 5% back in rewards on Bed Bath & Beyond purchases, 3% at apparel and department stores, 2% on gasoline and 1% on all other purchases. Cardholders can continue shopping with their Overstock credit cards on the Bed Bath & Beyond site. Can I still use my Overstock credit card? The brand will continue to sell bed, bath and kitchen essentials, but you'll now find more products in the furniture, rugs and lighting categories. is now selling Overstock's inventory, which is slightly different from what the brand previously offered. Unlike before, Bed Bath & Beyond will be a fully online retailer, so you'll no longer be able to browse the discounts at your local store. NurPhoto // Getty Images Are Bed, Bath and Beyond stores coming back? Think of it as Bed Bath & a much bigger, better Beyond."Īll Bed Bath & Beyond stores have officially closed, but you can now shop online. "Bed Bath & Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed modernizing. "Overstock has a great business model with a name that does not reflect its focus on home," Jonathan Johnson, CEO of the new Bed Bath & Beyond said per NPR. Overstock is attempting to revamp by using the Bed Bath & Beyond name, since it acquired the intellectual property in June - likely because the Bed Bath & Beyond name has a lot more recognition and familiarity among consumers than Overstock ever has. Why did Overstock become Bed Bath & Beyond? Here, we're answering all of your questions. If you're like a lot of shoppers, you probably have many questions about what this means in terms of credit cards, coupons and more. That's why, if you've attempted to shop on in the last few days, you've noticed that you actually wind up at. Overstock acquired the bankrupt brand back in June, and now, the two brands have been merged into one online shopping platform. Sadly, all of the Bed Bath & Beyond stores have officially closed, but the home brand lives on - thanks to Overstock, which has recently taken over the name.
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